Retargeting Campaigns
Stay in front of everyone who didn't convert the first time.
What breaks today
Most visitors leave. Most quote-not-now leads go quiet. Without a second chance in front of them, you pay again to find strangers while warm attention cools.
What changes
- People who saw you once keep seeing a clear next step.
- Audiences stay segmented — visitors, form starters, quoted-not-booked — not one blunt blast.
- You own the ad accounts and audiences. THP operates the retargeting system.
- 1
Install the memory
Pixels, tags, and CRM lists that can legally and technically build audiences.
- 2
Segment the warm
Different messages for window-shoppers vs people who already requested a quote.
- 3
Cap and convert
Frequency caps, clear CTAs, and paths back into speed-to-lead — not endless nagging.
They almost booked
They read the service page twice. They opened the quote email. Life interrupted. Without retargeting, you disappear until they search again — and then every competitor is in the results. Retargeting is the reminder with a calendar link, not a vague logo floating in their feed forever.
What losing warm attention costs
Prospecting finds strangers. Retargeting works people who already raised a hand somehow — visit, click, quote request. The cost to re-engage them is usually lower than buying a brand-new stranger. If your site has meaningful traffic or your CRM has quote-not-now volume, ignoring that warmth is a quiet monthly tax.
Edge cases we plan for
- Tiny audience pools → we keep expectations honest or wait until volume exists.
- Customer exclusion → recent buyers and open jobs get suppressed where platforms allow.
- Privacy and consent changes → we follow platform rules; CRM list use stays permission-aware.
- Creative that “worked once” → we refresh before fatigue turns reminders into irritation.
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Site visitor retargeting
Stay visible after they leave — with an offer that matches what they viewed.
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CRM-based audiences
Quoted, no-show, or nurture lists where platform policy and consent allow.
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Creative that earns the second look
Short, specific reminders — not the same brand billboard forever.
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Guardrails
Frequency caps and exclusions so customers mid-job are not hunted around the internet.
Want a second chance at the people who already saw you?
Thirty minutes. We check your traffic and CRM lists — then say whether retargeting has enough fuel.
Is retargeting just chasing people around the web?
Done badly, yes. Done well, it is a second chance with a clear ask and a stop when they book or opt out.
Who owns the audiences and ad accounts?
You own your ad accounts, pixels, and audience assets in those platforms. THP operates the campaigns. Your CRM list remains yours.
Do I need a big site audience first?
Retargeting needs enough volume to learn. If traffic is tiny, we say so and may recommend paid prospecting or systems fixes first.
How is pricing quoted?
Per business after a call — management scope and media budget separately. No published universal rate card.
Ready to retarget with a real ask?
Book a call. We scope audiences, caps, and the booking path.